Receiving a Stationers’ Warrant for Promotional Calendars: What It Means and Why It Matters

Rose Calendars have been awarded a Stationers’ warrant for the range of promotional calendars for a second year running. A Stationers’ Warrant is a prestigious and highly sought-after recognition. Issued by the Stationers’ Company, one of the oldest livery companies in the UK, a warrant signifies excellence and approval in the communications arena. Receiving a Stationers’ Warrant is a major achievement that not only showcases the quality of our calendars but also aligns these products with centuries of tradition in the industry.

History and background to the Stationers’ Company

The Stationers’ Company, established in 1403, is a guild that has played a pivotal role in the publication and printing industries in the UK. The Company originated in 1403 when scribes and illuminators of manuscripts petitioned to be allowed to join in a single company with a warden each to oversee their affairs. Many vendors travelled around and permanent (or ‘stationary’) stalls were established around St Paul’s Cathedral in London. Change followed the introduction of printing in England in 1476, meaning relative mass production was possible, with greater speed giving opportunities for piracy which was feared by the Stationers along with the spread of heresy, which was feared by the Crown. In the time of Mary Tudor in 1557, the company were given powers to restrict printing and search for ‘naughty books’, with permitted publications having to be entered into the Hall registers and printers forced to join the company. The company was granted a livery in 1560.
The Stationers’ Company has been involved in a wide range of activities, from publishing books and newspapers to producing stationery, other printed materials and more recently digital communications, education and technology, so promotional calendars are amongst a wide variety of trades and crafts.

The Stationers’ Warrant is a mark of distinction granted to products or businesses that demonstrate exceptional quality in their craftsmanship. It is issued to those who have earned recognition for their contribution to the industry.

The Importance of a Stationers’ Warrant for Promotional Calendars

Receiving a Stationers’ Warrant for a range of promotional calendars is an incredible honour. Promotional calendars are an essential marketing tool for any business used to keep their company visible throughout the year. Calendars are both practical and visually appealing, serving as a constant reminder of a company’s brand, products and services.

Receiving a Stationers’ Warrant for promotional calendars, affirms the following:

1. High-Quality Printing: The warrant certifies that the calendars have been printed to a high standard, with attention to detail in the design, layout, and finish. This is crucial because calendars make a strong visual impact and represent the brand’s identity effectively.
2. Reputable Craftsmanship: The Stationers’ Company is known for its thorough selection process, and receiving a warrant is an endorsement of the craftsmanship involved in creating the calendars. This adds an element of prestige, which can be a significant selling point for businesses seeking top-tier promotional products to promote their own brand.
3. Brand Credibility: A Stationers’ Warrant can serve as a mark of authenticity and credibility. It signals to clients and partners that the company is committed to upholding the highest standards of quality in its products. This added trust factor can enhance the perceived value of the calendars, making them more desirable as a marketing tool.
4. Historical Prestige: Being granted a warrant connects the products to a long tradition of excellence in the printing industry. The Stationers’ Company has centuries of history, and being associated with this esteemed institution can boost the use of the product holding the warrant to the end recipient, giving good reputation and standing to the products and the customer giving them as corporate gifts.
5. Distinction in a Competitive Market: The promotional products market is highly competitive, with countless options available for businesses looking to promote their brand. A product holding a Stationers’ Warrant helps the company gifting this product to stand out from the crowd, providing an edge and difference amongst competing products. It signals to potential clients that the calendars have undergone a rigorous selection process, ensuring superior quality.

How the Stationers’ Warrant Process Works

To receive a Stationers’ Warrant for a range of promotional calendars, a business must undergo a thorough evaluation. This process involves submitting an application, together with samples to the Stationers’ Company for a panel of judges to consider. The Company’s experts assess various aspects of the product and the business practices used before deciding whether a warrant is justified.

The standards set by the Stationers’ Company are incredibly high, and only applicants which meet these stringent criteria are granted a warrant. Businesses must also demonstrate their ongoing commitment to quality and innovation and sustainability, ensuring that their products continue to meet the evolving needs of the market.

Benefits of a Stationers’ Warrant for Marketing and Branding

Once granted, a warrant serves as a powerful endorsement used alongside promotional calendars to demonstrate the benefits of brand placement, differentiating customers amongst the competition. The warrant assures a high-quality, reliable promotional tool. It also highlights the company’s dedication to maintaining high standards, making customers more likely to trust the product and the brand behind it.

Receiving a Stationers’ Warrant for our range of promotional calendars is a prestigious achievement that underscores a dedication to quality and excellence which can be passed on to businesses using the calendars to promote their own brands, demonstrating a commitment to providing high quality, well-crafted materials that resonate with customers for the whole year.